RAFA Mental Wellbeing Films

Commercial Video

Project Name: RAFA Mental Wellbeing Films

Run Time: Approx 4 minutes (across 4 deliverables)

Client: Royal Air Forces Association

The RAF Association approached us to produce a series of short films designed to promote their ‘Finding it Tough?’ campaign. The organisation have designed a series of mental wellbeing courses which are being delivered across the UK in 2020.

We pitched the idea of producing some narrative-based vignettes to RAFA, featuring narration from each character with reflecting imagery. The campaign already had draft printed material in place, featuring 4 individual stories, handwritten by each character. This meant that we could use elements of those handwritten stories to produce scripts for each of the 4 films and tie the films in with the wider marketing campaign around the project.

With RAFA being a charity, we needed to keep the project as cost effective as possible, and so worked towards having just 1-2 locations per vignette. This kept things simple and reduced the amount of time needed for each vignette resulting in just 2 days of shooting overall.

Once we had a clear idea of the characters (helped by the stories already produced by the Association, we began casting via Mandy. We quickly filled each of the roles after giving RAFA a shortlist.

RAFA BTS Image

Kit List:

Canon C200

Samyang VDSLR Kit

NKI Solidpod

Smallrig Shoulder Mount Rig

Chauvet LED Par

EasiRig

1X Aputure LS C300D 

3 X Aputure Mini 20 d/c

SWIT V-Lock Batteries

Came-TV 4K Location Monitor

Teradek Ace 500

Video: Things Are a Bit Tough At The Moment

We were really pleased with the final result, as were RAFA who are now rolling the campaign out across all of their social media channels. If you’d like to produce something similar, feel free to contact us.

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